Move from the tactical day-to-day social media confusion and learn how to create a social media strategy framework. From setting social media goals and objectives to selecting the ideal social media channels and which metrics you should consider, and where to get them to developing a simple content idea generation framework, this session will take you from reacting to social media to being proactive in your planning process
Speaker: Nancy Smith
Nancy Smith loves to help businesses understand and develop strategies for social media. As an early adopter and avid social media user, it has been a natural transition for her to apply knowledge from her marketing career to assist brands such as Travel Alberta, SportChek, Las Vegas Convention and Visitors Authority and Samsung
As a passionate advocate for social media, Nancy currently teaches at the University of Calgary, Bow Valley College and Mount Royal University. Nancy is also an acclaimed speaker, having over 10 years’ experience in providing workshops and sessions at large-scale conferences dealing with issues and strategies related to social media.