CCEC Webinar: How to Implement and Measure Effective Social Media Strategies

When it comes to social media, most organizations step out and move forward without knowing where they want to go. They make decisions about the next step of their journey by looking at their immediate surroundings and choosing what feels right, without thinking about where that path will take them in the long-run.

If wandering the terrain remains the only strategic approach, it eventually becomes inefficient. A better approach is to select a destination, use what you know about the environment, and figure out the best path forward to arrive at your destination. 

This kind of exploration is the tactic that most companies deploy when it comes to social media marketing. 
 
Organizations that want to excel with their social media, need to move away from exploring the field, to choosing concrete goals, then set out to reach them.

This webinar will cover both organic and sponsored (paid) social media strategies. 
 
Learn how to to plan, launch and measure a social media strategy that compliments your business objectives.

Our Speaker:
Crystal DeCnodder is the founder of SocialBulls.ca and VP Full Blast Creative, a digital marketing agency in Calgary, as well as an educator at Mount Royal University and SAIT teaching social media advertising, social media analytics and social media for web integration. 

Since 2011, Crystal has worked with non-profits, emerging business groups, the financial sector, tourism/recreational organizations and technology/startup companies to help share their unique stories and develop their online presence. 

In 2015, Crystal launched www.SocialBulls.ca. SocialBulls offers live, guided workshops to teach practical digital marketing and social media skills. Attendees learn how to use marketing services such as Google Analytics, Google AdWords, Facebook and Social Media Advertising platforms, E-mail marketing and more to share their great ideas and products online. 

In April of 2016, InkPlot, a company Crystal founded with a focus on social media marketing, media buying and social advertising was acquired by Full Blast Creative where she now focuses her time on digital marketing education (SocialBulls.ca) and business development on behalf of FBC.