Many chambers are seeing long-term members drop. In this session, we will discuss what engagement means to different member segments, how to define and measure chamber value and engagement, and how to increase overall engagement. Key to engagement is value, we will also discuss strategies and tips for educating potential members on the value of their chamber investment. Helping members to see your value beyond events and ribbon cuttings. Discussion on tips for sharing why it’s important to invest even if the potential member has limited time to be involved. Help prospects, members, and your business community understand the value that their investment brings to your overall mission and what engagement can mean to their company or business.
Shari Pash, Membership and Growth Strategist
Shari works with Chambers of Commerce, non-profit organizations, and associations in over 27 states and throughout Canada. Through her hands-on work she is changing the culture and way organizations approach membership recruitment, engagement, and retention. She provides a customized multi-step process and program with proven success. Client outcomes continue to excel through the implementation of foundational tools and reports that have proven success with measurements for growth. In addition to this work, Shari conducts board of director planning sessions, and works with non-profit organizations to develop and recruit volunteers.