Engagement Marketing: How to Harness the Power of Email & Social in 2019
This session is a fresh overview of how to leverage email and social media to drive more business. With all the talk about content marketing in recent years, every organization has to determine how to develop the best type of content and the best practices for sharing it via email and social.
Participants will walk away with an understanding of:
What is Email Marketing in 2019?
How do I stand apart on Social Media?
What is Content Marketing and how can I leverage it?
Using Words and Images to Craft Your Messages
How to write for your audience
Different types of content and how much content is best
Expanding your reach from every campaign you send
Subject line best practices, and when to send your emails
The importance of understanding how connected email and social media are…they have to be done together.
What types of additional tools might be useful to help you save time and resources
Speaker: Aaron Wesley Means is a communication specialist, internet marketer, and CEO of ACTIVATE Business Solutions. He is a four time Award winner, including for "Constant Contact Solution Provider of the Year" in the SE. He has a B.A. in Communication from Arizona State University. Aaron and ACTIVATE have trained thousands of businesses via Chambers of Commerce through seminars, webinars, and conferences, while delivering a full suite of custom Internet Marketing services and solutions for businesses and orgs or all shapes and sizes.